Articles in the Webmaster Category
General, Hints and Tips, Marketing, SEO, Webmaster »
Google’s Matt Cutts Warns Against Buying Links (Way Back in 2007) With Google’s Penguin update, the search engine makes good on Matt Cutts’ 2007 statement that sites that purchase links may be penalized more in the future.
If you own a website, when is the right time to redesign? Most marketing experts agree that companies should redesign, on average, every one to three years, but there are other signals that it may be time for an upgrade. Check out this infographic for some solid information about how a site redesign could help you get more traffic and, ultimately, more revenue:
General, Headline, Hints and Tips, Webmaster »
When building a website, many people try to take the shortest approach to victory. They throw up some pages, put second-rate content on them and then hope to start making money right away. In reality, this approach seldom works and then they start to get frustrated with the process. Those who find the most success in building a website typically aim to create an authority site. Authority sites typically receive the lion’s share of traffic from the search engines and have more credibility in the eyes of visitors. As a webmaster, you should care about your site authority and how [...]
Guides, Headline, Hints and Tips, Uncategorized »
With so many people out there calling themselves web designers these days, it’s important to stand out from the crowd. Creating unique and effective websites requires not just an eye for design but a knack for choosing compelling photography and images as well. Potential clients will be most impressed if you can demonstrate a range of looks, laid out in a variety of interesting and creative ways. While stock photography is an easy method for accessing such imagery, it’s crucial to mix things up so that your work doesn’t wind up being a carbon copy of every other website out [...]
Looking for a better way to let users filter through large amounts of information on your website? At 352 Media Group, we often need to take large amounts of information and find a way to present it that is not only visually appealing, but also easy for users to understand.
Experiments, Headline, SEO »
Recently I have been working on a site for my wife, a clothing ecommerce store. The marketing plan, is to rank well in Google for a variety of keywords, both for the home page and also many of the inner pages. Within 2 months I have my first 4 keywords ranking in the top 10, and providing steady traffic.
Oh you want an explanation as well for my bold claim? Well you are a demanding bunch, but as Charlie Sheen says “I probably took more than anybody could survive. … I was bangin’ seven-gram rocks and finishing them because that’s how I roll”, wait, wrong quote, it was something about winning which I strive to do for my loyal readers.
My wife has caught the entreprenuerial bug and has decided to open up her own fashion/retail store. She then posed me the question “what do I need to do for marketing, should I consider promotional products and corporate gifts?” It was an interesting point she raised, in a wider sense she is referring to branding and its importance within marketing. Is it worth the cost of logos, bags, keywings, pens, promotional umbrellas, hats, stationary and the like.