How to Increase Your Site’s Authority
When building a website, many people try to take the shortest approach to victory. They throw up some pages, put second-rate content on them and then hope to start making money right away. In reality, this approach seldom works and then they start to get frustrated with the process. Those who find the most success in building a website typically aim to create an authority site. Authority sites typically receive the lion’s share of traffic from the search engines and have more credibility in the eyes of visitors. As a webmaster, you should care about your site authority and how it is perceived by visitors.
What is an Authority Site?
An authority site is one that has a great deal of content on a particular theme or subject. It does not combine multiple themes and try to connect them together. For example, an authority site is not one that talks about basket weaving, options trading and recipes all at the same time. Instead, an authority site is based on one particular subject and provides some of the best content on that subject. The thing that really sets authority sites apart is the quality of the content that it contains. When someone arrives on an authority site, they do not have to wonder about whether they should believe the information that is presented. Instead, they simply take what it says as truth in most cases.
If you want to create your own authority site, you need to put an emphasis on cranking out quality content. This doesn’t mean that you should try to rewrite a 300-word article that you found on another site. It means that you should create content that is completely unique and captivating. Search engine algorithms are getting smarter and they have ways of determining if your content is good.
Besides having good content, authority sites also have some other things that search engines look for. Obviously they need several quality inbound links to get high in the search engine rankings. At the same time, they also have outbound links that are pointing to other related sites. Some webmasters are scared to put links on their sites because they’re afraid of losing any of their “link juice.” As long as the link is pointing to a relevant site, there is no problem with linking out.
Social Media Help
One of the best ways to promote your authority site is to use social media. Most authority sites now have social media profiles on all of the major networks like Twitter, Facebook and Google+. By participating in these mediums, you can reach more people and start to develop relationships with your visitors and subscribers. When you have a large network of friends or contacts on these social networks, you can essentially send out free messages about your subject without much trouble. This can also be useful when it comes to promoting a certain product or cause.
Developing Your Site
If you are truly interested in the authority of your site, you need to spend quite a bit of time building it up. This means you have to invest time into creating content or paying someone to create quality content for you. The most important thing that you can do is build content. Build 500 pages or more of content if you have to. Spend some time creating a professional design for your site as well. When someone arrives on a site, they want to see that it has a modern and clean design. Otherwise, they may be less likely to trust the information presented. After some time has gone by and your site continues to grow, the search engines will start to view your site as an authority site.
Jeff Gross writes mostly about blogging, internet marketing, Pay Per Click Strategies and Search Engine Optimization techniques and best practices. He is also a consultant and content contributor for Queens condo community.