Promotional Products for Websites – Bringing offline marketing online?
My wife has caught the entreprenuerial bug and has decided to open up her own fashion/retail store. She then posed me the question “what do I need to do for marketing, should I consider promotional products and corporate gifts?” It was an interesting point she raised, in a wider sense she is referring to branding and its importance within marketing. Is it worth the cost of logos, bags, keywings, pens, promotional umbrellas, hats, stationary and the like.
Well in traditional getting splinters on the ass, because of lengthy periods sitting on the fence, I am going that way again. Branding as part of your marketing strategy depends on the industry and the individual business involved. For many industries promotional products are a great way to place your business in the consumers minds. It has a sub-concious effect where people naturally relate your business to the product in question. Some good examples of this on drugs is band-aid and google. Both are companies now synonomous with their respective products of health and search engines.
So how can apply this branding strategy to my website. Again it all depends on your focus. In most cases funds can be better directed at targetted campaigns but in some instances creating a brand for your site (particularly in a less competitive niches) can establish you as the go-to site for queries related to your niche. How you achieve this is difficult, and I dare say impossible without looking to spend any funds. But if you are serious the way to brand your site is by advertising on related sites and forums. And real advertisements, banner ads, not text links or signature links. Reviews on products related to your niche and press releases on breaking news within your niche are other great ways to establish your brand.