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What Ten Hours a Month (and a Couple Extra Bucks) Can Do for Your Digital Marketing Campaign

16 April 2012 No Comment

About a year ago, I was tasked with managing the marketing for the small business web design division for 352 Media Group, also called our Core web solutions division. This division’s website was a sub-site under the main domain and went live in February 2011.

Although we had a strong root domain, there weren’t any links going back to any of the pages associated with Core’s services. Because it was essentially a new site, we had very poor (even nonexistent) rankings and no links in place. For our main keyword, “small business web design,” when I first started link building, we weren’t showing in the top 80 pages.

Yes, we fell below the first 800 results for our main keyword in Google. Not exactly a situation any business wants to find itself in.

With our $500 a month budget and five to ten hours a month to spend building links for the web design division’s site, 10 months later, we’re on the top of page two for our main keyword and appearing in the top three results for our secondary keyword, “small business web design company.”  We’ve also seen an increase in traffic ranging from 6 to 10 times as many visits as we did prior to starting our marketing efforts.

Wondering how we did it on a small budget and minimal hours invested each month?

For starters, Core’s website had a pretty hefty advantage when I started building links because we already were associated with a well performing domain that was being updated regularly. We were also doing link building for 352media.com, so both of these factors gave us a big leg up over a website starting from scratch.

Over the last ten months, I’ve also been taking a steady approach to link building, adding our site to industry specific directories; writing press releases as needed for company events or milestones; and focusing heavily on guest blog posts for web design and digital marketing sites. In those ten hours each month, I spent an average of one hour writing a press release when needed, three hours directory linking, and the rest of the time writing content to appear on a myriad of digital marketing websites.

Content creation has been a big part of the overall SEO strategy, and there is no shortage of websites looking to add new content to their blogs. Joining a service like Blogger Link Up has given me a huge advantage in finding sources of content, and I’ve found the sources to be incredibly receptive to the articles I’ve written.

The biggest turning point in our rankings rise happened after our design director, Daniel, had three hugely successful blog posts published on Mashable. This, in addition to guest posts I wrote, added a great 1,2 punch to our link building strategy and brought tons of new traffic to our website.

You can see from the image below the increase in traffic we’ve received over the past ten months (the large spikes coming when our guest posts on Mashable went live).

Of course, I can’t take all of the credit for the success we’ve seen as I’ve had our designers contribute blog posts and I’ve had suggestions and input from other members of our marketing team. But, if I was able to increase our rankings from page 80 to page 2 in under a year with less than ten hours a month, imagine the impact this sort of long-term marketing could have on your business.

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